Sales & Marketing
Course Overview
Our Level 4 & 5 Sales and Marketing online course equips students with the knowledge and skills needed to succeed in marketing, sales, and business management roles. Accredited and recognised by leading industry organisations, the programme covers sales strategy, market research, consumer behaviour, digital marketing, branding, and public relations.
The Level 4 modules and assignments are equivalent to the first year of a university degree, while Level 5 modules correspond to the second year. Completing both levels provides a 240-credit qualification, allowing fast-track progression to the final year of an undergraduate degree in Sales and Marketing at a UK university, either on campus or via distance learning.
Students benefit from flexible online study, personalised 1-to-1 tutor support, and comprehensive course materials designed to enhance understanding of the modern Sales and Marketing landscape.
Career Progression
Graduates of the Level 4 & 5 Sales and Marketing course are prepared for roles such as:
Marketing Executive
Sales Manager
Brand Manager
Digital Marketing Specialist
Market Research Analyst
Public Relations Coordinator
Students can also progress to the final year of a bachelor’s degree in Sales and Marketing or pursue additional professional certifications to enhance employability.
This qualification provides a solid foundation for a successful career in sales, marketing, and business management across diverse sectors.
How it Works
Students can complete a Level 4 Diploma (120 credits), Level 5 Diploma (120 credits), or the combined Level 4 & 5 Diploma (240 credits).
The course is fully online and flexible, with guided learning hours for each module, supported by optional exercises, readings, and self-test tasks.
To complete the course, students submit online written assignments for each module. Level 4 and Level 5 together include a total of 12 assignments (approx. 2,000–3,000 words each). Upon completion, students receive their diploma and can progress to a UK bachelor’s degree top-up.
Students also benefit from 1-to-1 tutor support, webinars, social learning forums, and additional resources throughout the programme.
Level 4 Modules (120 credits)
Sales Strategy & Planning
Consumer Behaviour
Marketing Principles
Market Research Techniques
Digital Marketing Fundamentals
Branding & Identity
Advertising & Promotions
Customer Relationship Management
Business Communication
Ethics in Sales and Marketing
Assessment: 6 written assignments (approx. 2,000–3,000 words each)
Level 5 Modules (120 credits)
Advanced Marketing Strategy
Strategic Sales Management
Digital & Social Media Marketing
Marketing Analytics & Research
Public Relations & Corporate Communications
Business Development & Growth
Assessment: 6 written assignments (approx. 2,000–3,000 words each)
Combined Level 4 & 5
Total: 240 credits
Outcome: Eligible for progression to the final year of a bachelor’s degree in Sales and Marketing.
How It Works
How it Works
Students can complete a Level 4 Diploma (120 credits), Level 5 Diploma (120 credits), or the combined Level 4 & 5 Diploma (240 credits) in Sales and Marketing.
The course is fully online, flexible, and can be started at any time. Each module includes 40 hours of guided learning plus 30–50 hours of optional materials, including exercises, readings, digital resources, and self-test tasks.
To complete the programme, students submit 10 assignments at Level 4 and 6 at Level 5, each approximately 2,000–3,000 words. After passing all assignments, students receive a diploma and can progress to a UK bachelor’s degree top-up.
Throughout the course, students benefit from 1-to-1 tutor support, webinars, social learning forums, and additional resources to ensure successful completion of the qualification.
Course Modules
Course Modules
Level 4 Diploma (10 Modules)
The Business Environment – Understand the internal and external factors that influence organisations.
Customers and Customer Service – Learn how customer behaviour and decision-making impact business success.
Marketing Mix – Explore controllable operational variables and external market influences.
Marketing and Sales Planning – Plan marketing and sales activities to achieve organisational objectives.
IT in Business – Discover how information technology can provide competitive advantage.
Managing and Using Marketing – Gain a broad understanding of marketing principles for different organisational types.
Customers and Their Needs – Identify and satisfy customer needs through relationship-building and communication.
E-Marketing Communications – Understand how digital technologies support sales, marketing, and customer service.
High Performance Sales – Learn strategies to maintain customers, attract new markets, and drive sales growth.
Marketing Strategy – Develop strategies to assess opportunities, target markets, and maintain a competitive product portfolio.
Level 5 Diploma (10 Modules)
The Entrepreneurial Manager – Examine entrepreneurial skills and qualities for business success.
Organisation Structures – Learn how organisational design influences performance and decision-making.
Practical Accounting Analysis – Apply accounting exercises to understand business performance and actions.
Business Planning and Goal Setting – Create clear objectives and plans to achieve business goals.
Politics and Business – Understand the impact of politics, economic policy, and government support on business.
Business Law – Explore statutory responsibilities and legal requirements for managers.
Managing in Today’s World – Focus on governance, equality, and ethical business practices.
Performance Management – Learn how to manage people, reward structures, and development for high performance.
Marketing and Sales Planning – Analyse markets, customers, competitors, and products to create cohesive plans.
Quantitative Skills – Develop numeric skills relevant to business decision-making and analysis.
Assignment Unit Titles
Level 4 Assignments
Business Environment
Customer Service
Customers and Their Needs
E-Marketing Communications
Information Technology in Business
Managing Marketing
Marketing and Sales Function
Marketing Mix
Marketing Strategy
Selling
Level 5 Assignments
Business Development
Business Models and Growing Organisations
Customer Management
Responding to the Changing Business Environment
Risk Management and Organisations
Effective Decision Making
Entry Requirements
Entry requirements
Am I eligible for this online business course ?
You must be at least 18 years old and have a full secondary education, meaning you must have a minimum of 2 A-levels or equivalent.
If you don’t have 2 A-levels or the equivalent, such as NVQ Level 3, you may also be able to enrol based on your work experience. To find out more, talk to one of our helpful team members at:
+40 743 543 039
To enrol on the Level 5 diploma , you must have completed the OTHM Level 4 Diploma .
Cost & Payments
Cost & payments
- Level 4 & 5: £3,500
- Level 4: £2,900
- Level 5: £2,900
Students can make payment using one of the following methods:
- Credit or debit card
- Bank transfer
- PayPal
- Level 4 & 5: £3,500
Career Progression
Career Progression
Graduates of the Level 4 & 5 Sales and Marketing course, combined with the final year of an accredited undergraduate degree, are well-prepared for careers in:
Marketing
Sales
Human Resources
Business Management
Business Consultancy
This qualification provides a strong foundation for entering the business and marketing sectors, equipping graduates with the skills and knowledge needed to succeed in a competitive job market.
University Options
University Progression
Once you’ve completed your online Level 4 & 5 Accounting and Business course you have the opportunity to complete a third-year Accounting and Business degree programme, known as a ‘BA top up’, from a wide range of UK universities.
Students can apply to any university offering the BA top up and you can choose to study for your degree either online or in-person on campus.
If you decide to top up to a full undergraduate degree through an accredited UK university, the costs are listed below.
Coventry University
Business Management and Leadership BA (Hons)– London Campus – £10,000
Business Management and Leadership BA (Hons)– Coventry Campus- £10,000
Northampton University
BSc (Hons) in International Accounting -£9,250
University of Derby
BSc (Hons) Business and Management– £5,200
Westcliff University
Business Administration – £11,655 (online) / £15,600 (on campus)
University of Hertfordshire
BA (Hons) Business Administration – £6,400
University of Central Lancashire (UCLAN)
BA (Hons) Business Management – £9,240
University of Hertfordshire
BA (Hons) Business Administration (top-up) (Online)
Edinburgh Napier University
BA in Business Management – £4,600
BA in Business and Enterprise – £4,600
BA in Sales Management – £4,600
University of Sunderland – On Campus
BA (Hons) Business and Management – £9,250
University of Bolton
BSc Honours Business with Finance top-up
University of Cumbria
BA (Hons) Global Business Management – ON CAMPUS– £9,250 UK/ £13,250 International
BA (Hons) International Business Management – ON CAMPUS– £9,250 UK/ £13,250 International
Certificate Sample
Sample Certificate
Level 4 Diploma Sample Certificate and Transcript
